2023
THIS PROJECT WAS CREATED SOLELY FOR EDUCATIONAL PURPOSES AS PART OF A FINAL GRAPHIC DESIGN DEGREE PROJECT. IT IS NOT AFFILIATED WITH, ENDORSED BY, OR REPRESENTATIVE OF THE REAL LOCATION OR ITS OWNERS.
STATIONERY
For the visual identity of Mas Pomeric, a rural house set in Vespella de Gaià, a thoughtfully designed stationery system was created to convey warmth, professionalism, and a deep connection to its natural setting.
The collection brings together subtly distinctive business cards, a formal letter for administrative use, an A5 leaflet inviting visitors to slow down and explore the surrounding landscape, and a bespoke, catalog-style brochure — designed in a horizontal format equivalent to half an A4 — that presents the house, its services, local activities, gastronomy, and centuries of history.
All pieces are unified by a clean, contemporary graphic language, with consistent use of the logo and a carefully curated brand color palette.
PACKAGING
The accommodation offers a selection of thoughtfully designed, personalized products for guests during their stay.
These include a locally produced bottle of wine with a custom-designed welcome card, an artisanal shampoo bar, and an olive oil–based hand cream. All items are made using recyclable materials, with an emphasis on recycled resources.
In addition, the house logo is engraved in stone and placed beside the main entrance, serving as a subtle and lasting brand presence.
BUSINESS CARD
Both business cards are central to defining the brand’s visual identity. The general version presents the brand and accommodation information, while the personalized version is intended for direct and more personal contact with guests.
The reverse side features the symbol printed in red on kraft paper, a texture that evokes the rural character of the project while balancing it with a contemporary aesthetic. Both sides are printed on 300 gsm paper, ensuring a sense of quality, rigidity, and durability.
POST CARD
An A5 postcard was created as a promotional piece for the house, offering a concise introduction to the key features of the rural accommodation. The front showcases an image of the house paired with its name, while the reverse side combines complementary imagery with a brief descriptive text.
The postcard is printed in full color on 300 gsm white paper using digital printing, reinforcing both visual impact and material quality.
APP
To enhance and simplify the guest experience, a dedicated app was designed to provide digital access to the house, along with essential information about the accommodation and its services, emergency contacts, and direct links to the website and Instagram profile.
Each guest profile is created in advance and activated on the day of the reservation. The app automatically adapts to the language set on the user’s device, enabling clearer communication and greater autonomy. This system allows guests to access the accommodation without the need for a physical key, eliminating the need for key handovers and returns.
WEBSITE
The website is designed with simplicity and usability in mind, following the brand’s visual identity through large-scale imagery and concise content that supports easy navigation.
It provides clear information about the house while streamlining the booking process, making it more intuitive, efficient, and accessible for users.
SOCIAL MEDIA / IG
The brand’s social media presence maintains a consistent visual style, using predominantly warm imagery with green tones.
Posts are designed with a 10×10 px margin and stories with a 10×20 px margin, ensuring adequate space for the profile image and for text when used in advertising formats.
The compositions feature vertically aligned text, accompanied by a linear graphic element, set against solid areas of the imagery.
SIGNBOARD / OPI
The OPI focuses on highlighting the brand’s graphic element. Promoting sustainable tourism is central to the brand, which is presented as an experience rather than simply a place to stay.
For this reason, the advertising approach prioritizes campaigns that showcase the natural areas surrounding the accommodation.
BILLBOARD
The layout is built upon the brand’s established visual system, consistently applied across the postcard, informational leaflet, and editorial formats. A clear visual hierarchy is defined through scale and placement, giving priority to the brand elements.
The central image is treated as a dominant, full-width horizontal element, reinforcing recognition of the accommodation while ensuring compositional balance within the layout.
PROCÉS
Production phase dedicated to the fabrication and testing of layout prototypes, using techniques and material resources that closely replicate those of the final product.